Hey there, welcome to Two Thirds Digital.
I’m Kat Rischbieth (pronounced rish as in fish and beth like the girl’s name) I’m a creative digital content specialist for B2C brands and this is my website.
It is a place where small businesses, with a little help from me, can start the journey to being autonomous in their digital marketing.
How I got here…
Once upon a time I wanted to be a film maker, but after studying the discipline for 4 years I decided on experiencing a bit of life and travel so that I could build up my story collection. The wanderlust inside took me on a longer journey than expected, and by the time I thought about a career again the world had gone digital. Rather than fight against it I joined in and opened my eyes to the world of the internet.
An avid reader and writer from a young age, I’ve always loved words and the meaning that can be created from them. After years of scribbling private thoughts with pen on paper, digital was a little scary, a little public. . .but I took the leap. And here I am. Now I work with brands and get to write, create content and tell stories to develop their digital communications and marketing. Maybe I’ll get to work with you!
Promote your brand, yourself.
You know one of the hardest things to do is market yourself, hey I’m struggling with it right now. The blank screen staring back at you waiting, waiting, waiting. . . Then once you do put some words down there comes the continual self-editing, the distractions, the fear. . . Geez why can’t I just press publish?
Sometimes you need a little bit of guidance, an elbow in the ribs to get you moving forward. That’s where I come in. I am not about doing it for you, I believe that small businesses can and should be self-sufficient. Ok so maybe not everything, I can deal with the technical tricky stuff, like making sure your website copy is optimised for SEO. . .huh? Exactly.
Getting your head around digital can be frustrating, it moves and changes so quickly but ironically things can be slow. Things get neglected, things break or become stagnant.
“But our website traffic has dropped, and all our Twitter followers are from the US, why would they contact us to landscape their garden?”
Piecing it together.
Maybe you don’t have the time or resources, your patience for digital things wears thin very quickly, possibly it’s just another thing on your endless list of things to do and you know how important it is but. . . I hear you.
So how do you get over the bumps and start seeing the rewards? Unfortunately in digital you can’t just act on a whim (and a prayer).
Have you got a social media strategy for your Facebook page? What about a content plan? How do they relate to your business goals? What about your conversions, your ROI?
It’s not always a fun ride but together we can start to blow off the dust and connect things back together so that they work. I will help you get out of the digital vacuum. I will help you simplify and amplify your digital messages to build awareness around your brand. We’ll develop campaigns that are strategically aligned to your business goals.
You’ll start having a bit of freedom, maybe even a bit of fun. And the best bit is you’ll be well on your way to being autonomous!
Keeping up with the Joneses.
There is no point being on digital if you’re not going to use it to your advantage. And that means going about it properly. Your competitor, Larry Lawn is now using SnapChat to showcase his manicured lawns, but that doesn’t mean you should invest your time in creating a profile on the platform too.
My point is you need to learn the basics, you don’t need to jump on every train that goes by in the fear that your competitors are going to out do you. Work with what you’ve got and make it better.