Stop being so negative on social.

Social has had its awkward moments. It arrived on the scene and we stumbled around not really knowing what it was about or how to use it effectively. But then it clicked, […]

How to write an about page people will actually want to read.

About pages are not the easiest things to write, especially when you are trying to write your own. I struggled with my first about page, and still much prefer writing them […]

Using hashtags as part of your social strategy.

Hashtags need to be part of your social strategy, they need to be identified as part of your overarching marketing plan. It really is a no-brainer. But still, brands are […]

The value of Twitter (why you shouldn’t give up on it just yet)

I’ve left Facebook. I have a bit of a love-hate relationship with the platform, I always have. Why is it everyone thinks they can’t live without it? It frustrates me, I […]

Are you ignoring your customers? 4 things that are vital to social media success

There was a time when I was paid to manage the social media accounts of businesses. Day in and day out I would post content, watch for mentions on Twitter, […]

Why you need a website (and not just a Facebook page)

Building a digital presence for your brand takes time and effort. There are so many components, it’s difficult to keep up! You’ve been thinking of ways to make it easier. […]

Write simple copy for better results.

I’ve been looking at a lot of words lately. Web pages, Facebook posts, newsletters, blog articles. They are all full of them. So many words. And I’ve got to thinking, […]