Social has had its awkward moments. It arrived on the scene and we stumbled around not really knowing what it was about or how to use it effectively. But then it clicked, […]
Using hashtags as part of your social strategy.
Hashtags need to be part of your social strategy, they need to be identified as part of your overarching marketing plan. It really is a no-brainer. But still, brands are […]
The value of Twitter (why you shouldn’t give up on it just yet)
I’ve left Facebook. I have a bit of a love-hate relationship with the platform, I always have. Why is it everyone thinks they can’t live without it? It frustrates me, I […]
Why I’ve unfriended Facebook (& maybe you should too)
Like it, love it or loathe it, we have all become slaves to Facebook. But not one of us actually uses the platform to its full capacity. So how has […]
Are you ignoring your customers? 4 things that are vital to social media success
There was a time when I was paid to manage the social media accounts of businesses. Day in and day out I would post content, watch for mentions on Twitter, […]
Why you need a website (and not just a Facebook page)
Building a digital presence for your brand takes time and effort. There are so many components, it’s difficult to keep up! You’ve been thinking of ways to make it easier. […]
Hashtag abuse: could you be guilty and why you should care.
There is a time and place for everything as they say, and the same goes for hashtags. As a digital marketer and an avid Instagram user, I have noticed a growing trend […]
5 questions to ask before committing to social media.
As an advocate of social media, I have seen brands benefit from all that it offers, but I have also seen brands suffer the downfalls. So why are some brands […]